Mr Rick Yvanovich

Founder & CEO

MKTG1422 Digital Marketing Communication

The guest speaker session was organised by Dr Nguyen Anh Thu on 28 August 2019 as part of the course Digital Marketing Communication in semester 2, 2019. Rick Yvanovich, Founder & CEO (TRG International) was invited to give a public lecture to Digital Marketing Communication students. The session was also open to all business degree students at School of Business and Management.

In the session, Rick Yvanonich shared about the current practice of measuring digital marketing effectiveness. The students also learned about some useful strategies of operating a digital business.