Digital Skill Enhancing Workshop:

Search Engine Optimisation & Chatbot

A workshop series on Search Engine Optimisation and Chatbot is organised exclusively for Digital Marketing Program students in both Hanoi and SGS campus in November 2020. It is delivered by our Senior Program Manager, Dr. Alrence Halibas.

Search Engine Optimisation 

As new technologies and innovation emerge, consumer and web-user behaviours constantly change. Likewise, search engines regularly change their ranking algorithms, hence, it is always important for businesses to adapt to these changes and maintain online visibility. SEO helps businesses accomplish their goals, especially those involving brand awareness, website traffic, conversion, customer experience, and more. The workshop  enables students to have a solid understanding of SEO and apply the different white hat techniques and best practices of doing such. 

Chatbot Development 

Various types of chatbots are being used in business to carry out tasks such as answering simple customer questions about products, solving problems, and resolving complaints. The workshop shows how to design a chatbot that can be integrated in a Facebook page.