Internationalisation of Vietnamese Coffee Industry:

The Stakeholders’ Views

With Vietnam being the world’s second largest coffee producer, and a leading exporter, and with numerous very entrepreneurial individuals operating in this industry, there is significant merit in showcasing the nation’s coffee industry.

Moreover, to recognize and learn about fundamental areas that underline the importance of Vietnam’s coffee industry, the 2021 RMIT’s International Business Forum will feature a suite of knowledgeable and expert practitioners. These distinguished coffee industry guests include company owners-managers such as La Viet, VICOFA, Les Vergers Du Mékong, etc., engaged in different entrepreneurial initiatives and practices. The themes directly and indirectly concern exports, value-adding activities, innovation, sustainable business practices, marketing, and business management. The presentation will also contribute to raising awareness concerning the importance of Vietnam’s coffee industry to the wider public, notably, through the dissemination of the event through media outlets.