Research and analysis of Vietnamese fashion brand (apparel/clothing) located in Ho Chi Minh City
Students are required to submit an booklet examining the current situation of the Vietnamese fashion industry. The booklet will focus on identifying opportunities and challenges in the fashion industry. They will examine the fashion system, fashion value chain, current fashion market environment. They will be required to conduct both primary research including observational studies, interviews and questionnaires and secondary research including examining industry reports, peer-reviewed articles and company websites - they should use and refer to at least five credible secondary sources in your work.
Rationale (why?)
This assignment will provide them the insight into the scale, scope, and functioning of the Vietnamese fashion industry. They will learn how the industry and market is structured, different levels in the markets, and gain an understanding how fashion enterprises function individually and in collaboration or competition with each other. This will inform their future studies and help develop their individual professional goals.
Writing analytical reports/booklet is a key function of most fashion enterprise professionals. They will be building understanding in how these booklet is researched, structured, and written.
*Students are asked to choose an available brand in the market for the assignment
