For Mai is a project in collaboration with AIP Foundation made by a team of four students majoring in Design Studies at RMIT. The project’s plot shows an elementary school student, Mai, who experiences a road accident on her way to school. This video is a part of a project that is made to advocate school zone safety. Instead of seeing road accidents as just numbers, the video aims to let the audience experience the victim’s story from a personal point of view along with the intention of evoking strong emotions, thoughts about how a student’s future can be damaged by road accidents.
AIP Foundation wants to influence people globally to consider how road safety is more than just roads. Road safety impacts everything around us from climate change to gender equality, to combating pollution and fighting poverty. Yet despite road injuries being ranked in the top 10 of global causes of deaths at #8, road safety becomes overshadowed by other causes that, while important, aren’t necessarily high on the list of causes of deaths. Student from Design Studies collaborated with AIPF to develop creative ideas, impactful and engaging products to educate individuals to engage in safer, responsible behavior on the roads, contributing to the safety of communities. This is long-term project between the collaboration of RMIT and AIP Foundation in 2020 and 2021.
