Initiated from the fact that what Maison Chance is doing is often considered a modern life fairytale for the most vulnerable group in Vietnam, the big idea that drives the project is to compare the acts of kindness to something magical. Therefore, the story is told in the form of a fairytale with metaphorical imagery.
The video promotes kindness by comparing them to a magical entity that leads the disabled girl to a better place. This also highlights the opportunity Maison Chance offers them to better their lives and also reminds the audience of the brand’s mission. Thereby, it encourages the target audience, which are people who are interested in making a difference, to support the centre.
Working Process
1. Project brief given by partner
2. Research on the chosen topic and social issue
3. Proposal on the project sent to partner for input and agreement on final deliverables
4. Students work on the project, in collaboration with partner
5. Milestone meeting with partner to update on the progress and collect feedback from partners on the draft of deliverables
6. Students finalise the media products
7. Final meeting to present final deliverables to partners
