Student's Project - RMIT x Maggi

MKTG1422 - Digital Marketing Communication

Students:

Pham Quang Vinh

Le Hoang Nam Anh

Pham Viet Hai

Luong Nguyen Thien Phuong

Nguyen Trong Thuy Linh

Nguyen Hoang Thi Trang

Client brief:

Developing digital marketing communication plans to help Maggi become the top-of-mind brand in the soy sauce category in a new consumer segment, young novice cooks. The students worked with a budget of VND 15 billion for the timeframe of two months in 2021.

Outcome:

The winning team was given a chance to implement their marketing plan on a small scale with VND 20 million under the mentorship of Nestle Maggi brand team.