ENOIS
is the project where we collaborate with the Adidas team in Vietnam to create a new sportswear product. The concept we were given is “COMFORT”, What does comfort mean to each of us, and how can we convey it through our product? Based on what we have observed during the last 4 weeks, we developed our most original ideas of COMFORT, about how people can confidently express themselves through their shoe prints as well as how their shoe prints can demonstrate an individual’s personality. Working as a team may have different difficulties, such as each team member having their own definition of comfort and approaches. However, eventually, we could finalize the overall ideas.
Our product allows users to customize their shoe print based on their footprint and leave it in the virtual world to get along with other people, as the shoe’s patterns include a person’s characteristics. What makes it special is that customers can have their own personalized shoe print and one-of-a-kind pattern under their shoes because it will be generated based on their footprint, which cannot be the same as anyone else. Along with the product, we also created an application that supports users in generating their shoe prints using AI. Moreover, the campaign strategy was also made to promote and spread out the message of being comfortable with who you are and confidently expressing your true identity. On the other hand, we also create an immersive event in which users can interact directly with infinity walls and motion pattern video to totally immerse themselves in a separate space. Finally, we, as a team, hope that each individual can be inspired and motivated throughout this project.
Working Process
In this course, Students develop an advanced understanding of the principles and techniques of contemporary design practice, through inquiry-based learning in a studio environment. The course includes a studio-based project, through which students explore current and new thinking and specialized practice in design. The project focuses on the specific design discipline of graphics. For this semester, students worked with Adidas to create an extension of the brand, with sustainability as a concept, they worked in groups, and in collaboration with the Adidas design team, they generated brand stories, brand extensions, brand events, and motion graphics.
