Digital marketers are in high demand as organisations require new marketing skills to gain the competitive edge in a digitalised business world. Knowledge of SEO, social media management, data and analytics and content creation are all necessary in today’s job market.
This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will participate in every step of the marketing process, from designing high-level marketing strategies to executing marketing communication campaigns, with the goal of delivering services and products to customers.
Utilise digital tools effectively to support marketing tactics to analyse and measure the performance of digital channels including websites, social media, and email.
