About Digital Marketing
Digital marketers are in high demand as organisations require new marketing skills to gain the competitive edge in a digitalised business world. Knowledge of SEO, social media management, data and analytics and content creation are all necessary in today’s job market.
This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will participate in every step of the marketing process, from designing high-level marketing strategies to executing marketing communication campaigns, with the goal of delivering services and products to customers.
Utilise digital tools effectively to support marketing tactics to analyse and measure the performance of digital channels including websites, social media, and email.
About Digital Marketing
This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will develop the skills required to sell and promote products and services in a digitalised world where mobile technology is transforming marketing strategy and practice. You will also explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and
mobile / wireless technologies.
Guest Lectures & Workshop
Business and organisations have been invited to bring their real-world insights into the classroom and inspire the next generation of professionals as guest lectures.
Industry Engagement
The School is proud of its strong relationships with industry, and our students are directly engaged with industry experts through guest lectures, careers fairs, competitions, projects, internships and advisory boards.
Rick Yvanovich
Industry partner Founder and
Chief Executive Officer, TRG International
TRG’s Digital Advisory provides digital marketing, marketing automation and branding services. RMIT’s Digital Marketing students can apply their knowledge in internships with us. We have taken more than 500 interns and graduates from RMIT. An internship with TRG offers an experiential journey of discovery that aligns reality with theory. As a member of RMIT’s Industry Advisory Committee, I frequently speak at RMIT on a range of topics, including digital marketing.
Lecturer's Testimonial
Luu Thai Quang Khai
Alumnus
Managing Director,
Maca Dai Viet Co.
After the first courses that I took in the digital marketing major, I found the subject to be incredibly interesting. The program collaborated with big corporations, alumni entrepreneurs and young startups. This helped us to better understand the business world and the role marketing plays. I’m now leading a young startup. What I learnt in class has been applicable in several aspects. The connections I made have been truly valuable.
Our Students
Our students learn the skills to address real-world business issues, we deliver work-ready graduates with the skills to adapt to a challenging and ever-changing business world.
RMIT x FOREO
Industry ShariIndustry Sharing Sessionng Session
RMIT x SONY Workshop
Video Production for Documentary & Event
RMIT x Grab
Ms Chi Nguyen
Manager
Strategic Partnerships
RMIT x Baemin
Business Talk:
Impact of COVID-19 to the marketing industry: Local and Global Perspectives
RMIT x TRG International
Mr Rick Yvanovich
Founder & CEO
RMIT x CHUS
COMM2789 Digital Content Creation
RMIT x MỘT ĐÔI GIÀY
COMM2789 Digital Content Creation
RMIT x Ahamove
MKTG1419 Social Media & Mobile Marketing
RMIT x TUBUDD
MKTG1416 Digital Marketing Strategy & Planning
RMIT x TH True Tea
MKTG1422 Digital Marketing Communication
RMIT x The Cocoa Project
MKTG1418 Marketing Intelligence
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Awards
Digital Marketing students are consistenly winning in local and international student competitions.
