This career-oriented degree trains multi-talented communicators with cross-platform skills in the exciting and fast-growing media and communication sector.

Professional communicators are experts in creating traditional and digital content that is both informative and compelling. They build relationships and communicate key brand stories in a creative and interactive way.

Our courses focus on advertising, public relations (PR), and digital communication. Advertisers seek to build the brand of a product or service in order to change consumer behaviour. PR practitioners seek to inform and influence members of the public in order to build a positive opinion of an issue or organisation. Digital Communication engage with platforms and technologies to tell immersive stories, develop content across channels, and measure and understand audience engagement. Increasingly, the communication sector needs graduates with combined skills in advertising, PR and digital methods, and our program addresses these needs with up-to-date learning activities.