Whooosh is a kiteboarding brand targeted at people of all age ranges and genders. Kite surfing is an extreme sport, and people tend to be wary of this type of sport due to how dangerous it is. That's why I want the brand to be about providing the uttermost safety and continuously creating new technology to improve our gadgets, guaranteeing the user has the greatest experience while kitesurfing.
Kiteboarding is still a new sport to Vietnamese people so I wanted to create a name that is meaningful and easy to understand, even for people who don't speak English. The name "Whooosh" is the sound of the wind blowing through your ear when you surf, giving the user a clean, interesting, and refreshing feeling. Using a beaver as the mascot creates a friendly feeling for the user and the environment. Whooosh is also a sustainable brand that aims to protect the sea and the coastal beaches of Vietnam, producing products that have as little impact on the environment as possible.
Working Process
The Graphic Design Skills course provides students with skills and knowledge related to logo design for business identity and branding.
For a fictional enterprise (developed from real-world business practices), students work to define company values, assets and spaces, while they develop fundamental skills for graphic and typographic creation related to effective logo design.
Students improve their hand- and vector-based drawing skills for a reiterative approach to design development. They practice communicative skills necessary for in-house studio discussions and client-facing presentations for the different types of logos they produce (pictorial, abstract, emblem, monogram…)
Then, through further explorations of color, contrast, pattern, image, type, place and people, students extend the logo into a fully branded environment - a printed brandscape.
By the end of the course, students should have a solid understanding of logo design principles and the skills necessary to create and present memorable, distinctive, original, suitable and reproducible logos for a variety of business practices.
