This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will develop the skills required to sell and promote products and services in a digitalised world where mobile technology is transforming marketing strategy and practice. You will also explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and mobile / wireless technologies.
