Inspired by psychiatrist Elisabeth Kübler-Ross’s model of the Five Stages of Grief, this animation depicts the journey of human emotions: from denial to acceptance while facing with imminent death. With the blend of abstraction, emotional resonance, and creative potential, the concept of this model was perfectly aligned with my vision to make an abstract, appealing and imaginative animation.
The animation begins with a scene that introduces the story of people falling
to the bottom of their pain. Initially, they try to deny
the truth and avoid those around them to protect themselves from harsh reality. Then, they get angry and blame others. After their anger cooling down, they have to confront reality. Next, they surrender to the pain, regret their actions and beg for forgiveness from above for a second chance. Exhaustion and desperation overwhelm them as everything in their lives fades away, which leaves them behind emptiness and sorrow. Finally, the light appears and leads them to the path of acceptance
and a way out of pain.
Throughout this project, I have opened my mind to possibilities beyond my initial focus on Branding/2D design, which allows me to consider ideas in the realms of 3D (space design, type design, industrial design, motion graphics, and filmmaking) and motion design.
