"HẾT NON" is an animated music video created for a Vietnamese pop-punk band to attract social media influencers and promote anti-pop culture. The video follows the band members' daily lives, live tours, and shenanigans, capturing their excitement and defiance of mainstream pop culture. The band's brand identity is designed based on Tim Burton's celebratory attitude towards weird characters and appearances, using collage and mixed media. The music video also includes posters, record/CD covers, character sheets, and photo cards from the MV frames. The original song, "HẾT NON," by NGHỊCH Band, has been permission to be used for this project. The band is known for their awesome music and their music is a must-watch for fans of Vietnamese pop punk.
Working Process
Gaming and Film to Fashion and Packaging. So many large-scale industries today utilise the skills of talented illustrators. The Illustration stream starts by experimenting with the range of production skills and techniques artists use to develop a range of visual works. Students explore storytelling and genre and incorporate these theories in the production of a visual project.
For their final 'illustrations', the students package up a design concept and deliver a set of Illustration outcomes that visually communicate their brief, intended message, client and target audience. This could come in the form of an illustrated poster, infographic, storybook narrative, character development, surface design, editorial image etc.—as long as it is appropriate to their existing brief and design concept.
