Virgel is a Kite and Board brand with the characteristic of an angel that brings strength and fearlessness, showing the bravery inside the souls of the kiteboarders who desire to conquer the sea. Also, with Virtues, the spirit of motion and Angels the messenger is guiding you, making you trust to land those tricks shot on the beach, and helping you have the mentality to overcome fear. The geometric shape of the board and the fin on the bottom of the board are the two main inspirations for the typefaces and monograms. This helps to provide the identity with more structure and a powerful sense; the slick and smooth surface helps make the identity more elegant and serious. With this in mind, I have created a brandscape that shows how the brand can live and feel in the real world. I have created a lot of identity that represents the brand and the target audience, who dare to try new things, overcome fear, and achieve something greater in life.
Working Process
The Graphic Design Skills course provides students with skills and knowledge related to logo design for business identity and branding.
For a fictional enterprise (developed from real-world business practices), students work to define company values, assets, and spaces while developing fundamental skills for graphic and typographic creation related to effective logo design.
Students improve their hand- and vector-based drawing skills for a reiterative approach to design development. They practice communicative skills necessary for in-house studio discussions and client-facing presentations for the different types of logos they produce (pictorial, abstract, emblem, monogram, etc.)
Then, through further explorations of colour, contrast, pattern, image, type, place, and people, students extend the logo into a fully branded environment—a printed brandscape.
By the end of the course, students should have a solid understanding of logo design principles and the skills necessary to create and present memorable, distinctive, original, suitable, and reproducible logos for a variety of business practices.
