This project was about designing and installing a window display for our chosen fashion brand, Fanci Club. Our submitted construction journal covers ideation, theories of display, construction, housekeeping, and budgets.
Our team first conducted thorough primary research at the brand’s flagship store to gauge appropriate design styles and how best to use the space. After choosing a design, we mapped out our timeline onto the 3 weeks until our display date. Every aspect of the window was hand-crafted by our team, from the beaded spiderweb to the velvet backdrop. We even had contingencies for merchandise in case Fanci Club failed to respond to our requests in time. These processes were proudly documented in our construction journal.
Our team was able to install the display efficiently due to our careful time management and attention to detail in all aspects. We were graciously provided merchandise from Fanci Club itself, as well as provided materials from our course coordinator, Rebecca Morris.
This project has ignited our passion for and given us hands-on experience of the processes of visual merchandising.
