For this project, we are tasked with addressing critical challenges of Moi Dien (a Vietnamese fashion brand) and developing a new strategy to rejuvenate its market presence. Our objective is to thoroughly analyse the brand's current position, identify key pain points, and uncover opportunities for growth.
Within all the data found, our team has developed a strategy in which we collaborate with Craft Link, a non-profit organization.
We believe that with our new strategy, we can both increase the brand’s connection with their customers
as well as raise awareness about our cultural issues.
