The fashion industry’s impact on the environment and society - marked by pollution, waste, resource depletion, and labor exploitation, necessitates urgent sustainability improvements. Despite the growing trend of purpose-driven brands integrating conscious practices, a common stereotype persists that sustainable methods are either prohibitively expensive or merely ‘greenwashing,’ accessible only to large fashion corporations.
This report aims to provide insight into OUTLAND DENIM, an Australian denim brand founded to empower female survivors of human trafficking, and its incremental efforts toward sustainable and ethical practices. The well-researched analysis highlights the brand’s implementation of the Triple Bottom Line approach, assessing its economic, social, and environmental achievements, as well as its alignment with the 17 Sustainable Development Goals (SDGs) set by the United Nations. This case study aims to inspire future fashion change-makers and brands, especially in Vietnam, to take meaningful action against climate change and contribute to a more sustainable fashion industry.
Lastly, I would like to express my appreciation to my lecturer, Mr. Rajkishore Nayak, and my classmates, whose support has been invaluable in deepening my knowledge and completing this report to the best of my ability.
