Rick Owens & the NatureVerse AW23

The project aims to create an Autumn Winter 2023 collection that is relevant to the chosen brand's identity and a WGSN trend analysis. These digital assets are professionally presented in a 3D scenario of a retail store using Adobe Illustrator and Photoshop. The mock-up scene needs to be cohesive in terms of style treatment, tonality and visual content of the chosen brand. In order to spark the interest of their target audience, an Augmented Reality experience has been incorporated in the store setting, using an AR lens and a magic mirror. Students are required to show a skillful execution of digital software techniques, persuasive communication and aesthetic concept. The learning outcome is to produce a personal creative portfolio that meets the industry standard and enterprise context.