This project aims to create a capsule collection together with a retail space for the renowned fashion label Simone Rocha, which follows the romantic aesthetic combining with the concept of “Solarpunk” trend forecasted by WGSN seasonal study. Thus via Adobe Illustrator and Photoshop, the digital components are professionally presented in 3D scenario
that harmonizes the brand’s visual identity with an unified shopping experience. Hence, as “The world we share”
project strives to build a connection between humanity and nature, an in-store Augmented Reality minigame is featured to encourage customer to appreciate the beauty of the world around them. In short, via a QR code, the customers can enter the digital world where they can experience the journey of escapism to gain deeper understanding with the story behind of “The world we share”
campaign. Hence, a phygital filter is developed to play a marketing role as customers can share their moments with Simone Rocha’s template.
This project allows me to acquire a deeper understanding of storytelling and customer experience in a retail design. Thus, the project underscores the potential of augmented reality (AR) technology to generate interactive and captivating retail encounters.
