As part of the Fashion Retail Experience Design course, our team got the chance to make a window display for OWNDAYS that was based on the Mid-Autumn Festival. We made a display with messages to people of all ages, from 10 to 75, in East and Southeast Asia. It was inspired by cultural storytelling. In the middle of our visual design was a handcrafted bamboo Ferris wheel. On either side were unique blue star lanterns with floor lamp stands, neon LED signs, and layered textures like red vertical drapes and carpet flooring. We used color theory, symmetry, and storytelling to help the visual flow and draw attention to OWNDAYS' eyewear, which was shown in lighted star boxes. Roles were clearly divided among members from sourcing, construction to OH&S compliance. Through this hands-on project, we gained practical experience in visual merchandising, teamwork, and sustainable budgeting. It taught us how to convey brand identity through physical space and how cultural sensitivity and creativity can emotionally connect with target audiences.
