This project presents la vie em, a curated e-commerce platform designed to fill a critical gap in Vietnam’s fashion market for midlife women (30–55). By integrating AI-driven sizing technology and a consignment-based business model, the platform offers a personalized, inclusive shopping experience while supporting sustainable growth for local fashion brands.
The assignment explores key aspects of business development, including market analysis, brand positioning, and financial planning. Focus is placed on solving industry challenges such as ill-fitting clothing and limited premium options through technology-driven solutions and ethical fashion practices.
Through this project, valuable insights into entrepreneurship, digital retail, and sustainable business strategies have been gained. la vie em stands as a model for innovation in Vietnam’s fashion industry, redefining online shopping with a focus on empowerment, individuality, and sustainability.
