Re Jewelry is a recycled jewelry brand. This research report is a new business project created with the desire to bring high sustainability to the fashion industry.
I developed my business plan regarding the strategic vision for RE Jewelry, value proposition, market and competition analysis.
I accessed the information to develop the project through survey data, trusted online websites and personal secondary research.
Then, I positioned the brand through a marketing plan, an operational plan and a financial plan
to take advantage of the target market for my brand. I completed a detailed and specific report with the support of my lecturer, classmates, and course knowledge.
