This project presents the S/S2026 collection for The Idiot, a Vietnamese gender-neutral fashion brand. The concept, titled Hakanai, conveys the beauty found in the unfinished and ever-changing, under the theme of “the perfection of imperfection.” The collection is inspired by ballet and contemporary dancers who appear flawless on stage but go through vulnerability, imperfection, and physical discipline in rehearsal spaces and backstage. These moments inspired us to develop pieces that hold a “memory of motion.”
Faded tones and soft, draped fabrics are used to express the softness within strength. The project does not focus solely on the garment design but also aims to deliver the concept effectively through supporting materials.
As part of this assignment, we produced visual boards, a storyboard and lookbook, visual merchandising plans, a marketing strategy, and a merchandise plan. Each element was created to align with the core concept and ensure consistency in storytelling and branding. The overall presentation showcases our ability to translate emotional and philosophical themes into a commercially viable and visually cohesive collection while staying true to the minimalist identity of The Idiot.
