Our SS26 collection for the brand WHAT IT ISNT explores the unexpected harmony between two beloved aspects of Vietnamese youth culture: skateboarding and cơm sườn (grilled pork rice). Inspired by skate videos and late-night food runs, we noticed a big parallel between the movement and rhythm of skate tricks and the way a “cơm sườn” dish is prepared—each with energy, skill, and flair. From kickflips that echo the turning of pork on the grill to the swirling motion of stirring “nước mắm” resembling the Impossible trick, our collection translates this connection into prints, silhouettes, and styling. Through this process, we created a collection that blends street energy with local Vietnamese flavor—something true to how we live, eat, and move.
