Despite being a leading fruity beverage brand, Fanta is heavily associated with its orange variant, making other flavours like Grape, Sarsi, and Creamy Soda less prominent in consumers' minds. Situated in the Vietnamese market, this campaign aims to promote Fanta's diverse flavours, targeting young and fun-loving audiences. The campaign introduces a witty chameleon, representing playful individuals who constantly innovate themselves to adapt and embrace fun. The wordplay "Fun-ta," combining "fun" and "Fanta," echoes the Vietnamese exclamation "Seems fun!" (Vui ta!), calling for playful audiences to jump in every fun moment with Fanta.
* Students are asked to choose an available brand in the industry for the assignment
