Blurred vision. Blinded in the dark. Most of the population squints their eyes to see this text. Yet bland presentations of healthcare information fail to resonate, as Gen Z remains indifferent to a blinding future. With mankind shrouded in the shadow of Myopia’s quiet apocalypse, the alarm is now.
Meet IRIS - the paragon of dutiful eye health! Inspired by the camaraderie of gym culture, and making a supernatural depiction out of natural human eyeballs, IRIS has become a steadfast companion, clad in unwavering determination to realise your perfect 20/20 vision. For a dazzling future awaits your will to act, and IRIS always believes.
*Students are asked to choose an available brand in the industry for the assignment
