McDonald's is a globally renowned fast food brand, with the mission of delivering delightful and enjoyable moments through its food. However, in India, 2% of the population is disabled, making it difficult for them to use McDonald's products. Recognizing that they had overlooked an important customer segment, McDonald's launched the EatQual campaign to support people with disabilities. By applying PR models and theories to implement the campaign steps, McDonald's achieved remarkable success, not only in raising consumer awareness but also in enhancing the positive perception of McDonald's among consumers.
* Students are asked to choose an available brand in the industry for the assignment
