Khoai Lang Thang’s American Odyssey: A Vietnamese Lens Abroad

The article showcases the connection between Nescafe and Vietnamese culture through the lens of travel vlogger Khoai Lang Thang who embarks on a journey from Vietnam to America. Despite the unfamiliar surroundings of America, Nescafe became his trusted companion. The aroma and flavour of Nescafe transported him back to the childhood memories of his parents sipping coffee every morning. The routine, the taste, the connection to home - all distilled into each soothing sip he took. Nescafe has become a guardian of Vietnamese culture, preserving those cherished moments and fostering a profound sense of belonging no matter how far he roams.

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