This case study critically examines the concept of "meritocracy" within the Vietnamese context, utilizing the film Bad Genius as a lens for analysis. Inspired by the significance of merit-based systems in Vietnam, the study delves into the intricate interplay between equal opportunities, social justice, and socioeconomic factors. Drawing on the narrative paradigm and framing theory, the analysis scrutinizes the film's narrative construction and framing techniques to discern their impact on viewer engagement and perception. The narrative paradigm sheds light on the strategic use of storytelling and character development in Bad Genius, while the framing theory unveils the nuanced framing of information that shapes audience awareness of meritocracy and socioeconomic influence.
