Assessing Technophobia in Vietnam's Tradtional Craft Small and Medium-sized Enterprises

Vietnamese small and medium-sized enterprises (SMEs) are encountering substantial obstacles in maintaining business viability, along with a pronounced lack of digital unreadiness. Hence, Google 4.0 aims to enhance the digital proficiency of these SMEs, thereby advancing the economy in line with the UN's' Sustainable Development Goals.

In the role of professional writers, Tap Lam Van Agency has produced a white paper that delves into the issue of technophobia prevalent among small and medium traditional craft businesses. This paper presents inventive perspectives and actionable solutions to mitigate this concern. 

Additionally, a media kit, including a social media post, a blog article, and a press release, has been created specifically for Google, targeting SME owners who are navigating the transition into the digital sphere.