Ban Cacao: A Start Up Is Not That Hard if You Put Your Mind Into It

Like how we only see the floating part of the iceberg, we only see the glory and success of a start-up. Behind the success are various hardships, feelings, and desires to help and contribute to the community. This paper will unfold a story straight out of a fairytale, where 2 girls abandon their stable lives, risking it all to come back to the countryside and create the brand “Ban Cacao.” Witness the journey of two entrepreneurs overcoming their hardships with the support of digital skill sets to create a successful start-up and a Vietnamese village cocoa brand “Ban Cacao".