When we think of backpacking through Vietnam, we often picture adventurous hikes and camping under the stars - an overall adventure story. But what truly lingers in our memories are the 'nothing-fancy', sometimes mystifying yet heartwarming experiences (like smoking thuốc lào, drinking bia hơi, visiting nhà tõm, or using loosely-wired water heaters in stilt houses) we learn from the locals on the road.
These tenderly surprising yet profound events are what make Vietnam truly magical and resonate with young audiences. They are the essence of what this social media advertising concept, Buff-Alô Trails, aims to reflect: the adventurous energy of Vietnam Backpacker Hostels. The art direction, which sustains the positive brand image of Vietnam tourism, pays homage to the word "Alô" - a daily call used on the phone, signifying heartwarming events during Vietnam trips - thus the tagline "Locally Unpretentious."
See the project HERE
