How can a brief be transformed into a comprehensive media publication for distribution to the audience? It is a chain of processing like the Creative Concepts Portfolio that highlights copywriting and creative art direction skills. It is, moreover, the harmonious application of bent visuals and straight headlines. From the three chosen briefs provided by clients (specifically The North Face, Women's Aid, and Specsavers), the author generates creative concepts based on client, market, and target audience research to determine the analysis. This assists in zoning creative ideas that are inspired and developed through self-learning creative techniques and website references. The following step involves focusing on the aesthetics of products via art direction, and the doer must be able to answer the three questions upon monitoring the final product: How does the audience interpret this concept? Why is it convincing? How is it distinctive?
