DALATTE - Loving Without Lacerating

To this day, there are numerous problems hidden in the relationship between parents and children in Vietnam. Inspired by the fact that Vietnamese parents antiquated educational method has been hurting many children’s mental health, the project Loving without Lacerating, which includes an advertorial article and content for social media, brings Dalatte closer to the target audience’s life through a story about relationship between parents and children. This project not only addresses alarming problems of parent-child interactions but also sheds light on the new approach for bridging the gap between them.