How can con artist criminals use fashion to blend in the world of rich and famous people? With the rise of capitalism, consumerism, and materialism, fashion is a common type of popular culture, which can shape and changes an individual identity. Understanding its influence on contemporary social relationships and hierarchies is not only crucial but also provides insights into how we can challenge and subvert dominant cultural narratives and promote greater social equality. And what better material to learn about this concept than Parasite, an aesthetic portrayal of Korean class discrimination, following an impoverished family's journey to infiltrate a wealthy family's household with the hope of gaining a livelihood. This project shows how Parasite utilizes fashion semiotics to depict contemporary social hierarchies and dynamics with a focus on the clothing choices of poor and rich families. The video also reflects the role of digital media and influencers in disseminating knowledge about modern fashion aesthetics and perpetuates a constant need to reform personal identity.
