Faber Castell, a new brand emerging in the Vietnamese market, represents a renowned German provider of educational and office supplies and is determined to establish itself as a sustainable and environmentally friendly brand. Recently, an image of elephants being shackled in zoos sparked outrage on Vietnam's social media, prompting reflection on wildlife conservation in Vietnam. Combining the brand's value with the country's environmental concerns, the idea of this project emerged. Through the metaphorical imagery of Faber Castell erasers ‘erasing’ the chains that bind animals, complemented by the artistic play on words "Erase for good," the project successfully conveys that Faber Castell erasers are not only tools for clean erasure but also advocates for environmental protection and animal preservation.
