Vietnam Airlines – Bejeweled Bạc Liêu

Recognized as an intangible national heritage by UNESCO, Bac Lieu’s salt-making craft embodies a profound realm of historical and cultural significance—crystallized from the ebbs and flows of history since French colonialism, plus the sweat and tears of salt workers for generations and generations. Although this once-thriving trade has faced numerous challenges in recent years, beneath its surface still lies abundant stories of endless resilience and untapped potential.  

In alignment with Vietnam Airlines’ exquisite, high-class brand image, Vietnamlytical is going to uplift, elevate and empower the hidden allure of Bạc Liêu's salt-making craft that often goes unnoticed, hence awakening a renewed appreciation for its whole intricate process and igniting a newfound fascination for the remarkable land of Bạc Liêu. Join Vietnamlytical & Vietnam Airlines on this transformative journey to ‘Behold the Bejeweled Bạc Liêu’, in which we collectively shed light on the tremendous values behind each salt grain—as the intangible treasure whose monumental values transcend the naked eye's perception. 

See the project HERE