Originate

This project celebrates individuality and self-expression through the lens of punk culture. Inspired by i-D's "Originate, Don't Imitate" motto, the poster features John Lydon's iconic quote "Don't follow us, Do what you want". The newsprint collage aesthetic in the brochure reflects the DIY, raw energy of punk zines. Both pieces utilize a monochrome palette, referencing the early punk scene's limited-color printing. This unique campaign serves as a testament to the long-lasting influence of punk's rebellious spirit, and aims to help i-D keep on doing what they have been for decades: to help people find their stuff!