As a Vietnamese pioneering vegan cosmetic brand, Cocoon's purpose extends beyond beautifying its audience; it is a heartfelt commitment to preserving and protecting the animal.
Recognizing the growing interest in extending care to others as a form of self-care among young people, the opportunity for Cocoon to enhance brand love by utilising its strength is clearly visible. Therefore, Torch relaunches pivots around the ingenious concept of 'Thú vui'—a play on words that elegantly bridges the delight of self-care with the joy of ensuring animal welfare.
The campaign proposes that the target audience' new source of joy can be discovered through acts of love and kindness by accompanying Cocoon
on the journey to protect zoo animals. In crafting communication, we obtain positive energy from Cocoon
to address critical issues with a loving, unexpected, and non-burdening voice, optimising the chances for everyone to engage in CSR activities by using well-crafted approaches, both digitally and offline.
