Hạnh Phúc Của Mẹ, Để Dành Cho Con

When discussing fish sauce, hardly ever do we think of, or even are aware of, traditional fish sauce. How come this field keeps losing its glory and opportunities to grow? And why is traditional fish sauce yet to be recognized among Vietnamese consumers as much as it deserves? A deep dive into Hanh Phuc Fish Sauce in specific and traditional fish sauce in general is a perfect chance to realize, still, that there is endless potential for traditional fish sauce to seize, there are ones who treasure every bit of its naturally fishy and earthy taste, and it continues to hold the beautiful soul of Vietnamese cuisine.

For the Moms. 

For the Children who never cease to believe in and follow their Mothers' choice, however mature they've grown. 

And for the happiness between Mother and Child to always be deeply infused in every home-cooked meal, either when they're together or apart. 

Being the bond between these two generations, Hanh Phuc Fish Sauce acts as an embodiment of all the most precious essences that Vietnamese Mothers save and pass down to their Children. 

As a fish sauce brand with 40 years of family tradition and premium quality, Hạnh Phúc takes pride in being a representation of the best things, just like what Vietnamese mothers would choose for their children and families.

In this brand relaunch, how can Hạnh Phúc establish an intimate connection with its 'old friends' – the wives and mothers who love the kitchen, while also engaging in conversations with its 'new friends' – the modern young individuals?

We, The Little Mermaids, realize that there's no need to do something extravagant, as our love and bonds are ever-existing, only awaiting to be awakened – waiting to be ignited. And that precious role is preserved for our one and only Hạnh Phúc.

Serving as the bridge between two generations, Hạnh Phuc embodies the essence of mother’s love: Treasuring. Rich. Deeply infused with love.

So Hạnh Phúc becomes the choice of both the mother and her child. So that no matter how far one goes, they will always feel the presence of their mother through the Hạnh Phúc passed down in every home-cooked meal and on every way back home.