Kinh Do Memory Station: Enjoy Slice of Time

This communication strategy plan aims to respond to the KDM's brief, effectively solving the brand problem of losing interests among young families. The campaign utilizes the unique selling point of KDM which has been its kiosks since the 1900s. These kiosks are the familiar symbol of the Mid-Autumn Festival for Vietnamese 22-35 year-old people. Coming to KDM kiosks this year, they will not only awaken their excitement when being charged with the feeling of childhood with a VR room but also get an opportunity to bring the joys back to their kids when sharing the beautiful chilhood time together.