Our first project explores snack consumption among Vietnamese adolescents, revealing conflicting discourses that while snacks and snacking are negatively portrayed by the media and disfavored by concerned parents, it is heavily advertised and thus, is emotionally connected to Vietnamese adolescents. This insight drives our core strategy for the second project – promoting nutritional literacy among Vietnamese adolescents.
In our second project, we identified a key barrier to nutrition literacy: parents perceive sugary snacks to be bad but unaware that some confectionery products can also be healthy. Therefore, 'Healthy bite, shared delight,' our campaign for Mekong Delight's sustainably-sourced and healthy confectionery products aims to make afterschool snacking a happy and healthy shared moment for parents and kids and to prove that not only can confectionery products bring happiness and sensory satisfaction, a joyful family moment can, too!
