Tell Them Stories

While children are the key consumers of confectioneries, their parents play a vital role in enabling overconsumption of such goods. Using discourse analysis over various media products and social media discussion, it is discovered that while mainstream confectionery utilize the emotional benefits of their products, parents are anticipating healthier options for their children. Therefore, this project provides a critical analysis on the discourse while identifying the challenges and opportunities in pursuing sustainable health development. From there, a specific communication plan for our hypothetical start-up company was formed, with regards to UNICEF’s guidelines to further enhance the development of social and environmental impact.