Competition name: L’Oréal Brandstorm 2021
Team: The Mountaineers
Trần Đan Khánh - Bachelor of Professional Communication
Dương Bích Vân - Bachelor of Languages (T&I)
Đặng Đình Quốc Bảo - Bachelor of Business (Economics & Finance)
Mentor: Ms. Sang Hua (RMIT Lecturer of Digital Marketing)
Challenge: Invent the beauty shopping experience through entertainment
Brandstorm 2021 topic requires in-depth research and the ability to ‘think out of the box’ so that we can come up with not just a creative solution but a practical one as well. Our team has established a project called FEELIN’ - a wearable tactile mask that brings plenty of virtual sensory to the user’s facial skin and accompanying entertainment applications while shopping online. Hence, the problem regarding sensing particular product characteristics would no longer be limited to in-store shopping.
Research skills, problem-solving skills, and teamwork skills are what we acquire from joining the competition. None of our team members has a strong background in cosmetics, so we did lots of research to come up with a unique idea that helps address the business problems properly. With critical thinking skills and the knowledge from different majors at RMIT, we started to build our idea into a detailed plan. The competition indeed allows us to go beyond our weaknesses and replace them with a more disciplined working manner.
We would like to express our sincere thanks to Ms Hua My Sang (RMIT lecturer), Ms Melanie Casul (RMIT lecturer), Dr Christopher Denis Delacour (RMIT lecturer), and Mr Gillian Ong (RMIT alumni). All of them had dedicated their time to inspiring, coaching, and giving immense support to our team.
