Competition name: Vietnam Young Lions 2020 - 2021
Category: DIGITAL
The campaign "PHỤ NỮ HƠN NHAU Ở TẤM BẰNG "
Award: The Gold Winner of Digital
Team:
Hồ Vũ Phương Uyên
Nguyễn Minh Thy
"PHỤ NỮ HƠN NHAU Ở TẤM CHỒNG" is a notion that exists till this day, meaning a woman’s life is better off if she is married to a successful husband. Most of the time, we compare women's success by how successful their husbands are. The notion remains because the more women feel inferior to men in terms of business knowledge, the more dependent they become. The unfortunate thing is the more they rely on men, the less motivation they have to start a business on their own. With the help of Google & Women Will, this campaign aims to deliver not only emotional support but also financial aid with sustainable resources from Google itself.
By swapping the "marrying up" perception with a "levelling up" mindset, the idea is twisted into “PHỤ NỮ HƠN NHAU Ở TẤM BẰNG" to empower women with knowledge & confidence in digital business. The campaign aims to deliver not only emotional support but also financial aid with sustainable resources from Google itself.
To both of us, it started as a uni-farewell project. Google & Women Will’s thoughtful act, using technology to empower women with limited resources, have kindled our hope for a better Vietnam where women will keep going strong even when they have a husband.
