Project Title: “Digi - Take Numbers, Decide Fates” (Digi - Đã Là “Số”, Phải Là Chọn)
Competition Name: Vietnam Young Lions 2022
Project Category: Digital
Award: Gold
VIB Bank is launching a campaign to promote its Digi-account, an online banking app that allows customers to choose their own account numbers. However, the campaign primarily targets young people who are drawn to spirituality and often seek advice from tarot readers or divinations. The campaign, "Digi - Take Numbers, Decide Fates," is based on the growing belief in Numerology, the most popular form of "spirituality" in recent years. It suggests that all numbers have different meanings, and by choosing numbers for their accounts, individuals can proactively fill their lives with luck, love, happiness, and independence. In Vietnamese, "Số" means both "numbers" and "fate's design." Users can send money based on their wishes to receivers and Numerology, such as sending 502,688 VND to a newly-wed friend, which means "I wish you sympathy and close connections with your family, you and your partner will be super rich." This feature aims to encourage users to download the app, register Digi accounts, and conduct transactions within the app.
