Dr Le believes that Vietnam's software industry is well-positioned to support enterprises on their digital transformation journey:

"The Vietnamese economy is moving higher up the value chain and technology can help the country progress even further by increasing  productivity and quality, creating more value and becoming more competitive in both domestic and global markets. After more than 20 years of fast growth, Vietnamese software providers are more ready than ever to provide end-to-end solutions for companies in Vietnam and around the world."

Mr Yvanovich thinks that business leaders should ensure that all levels of the enterprise  are  involved in digital transformation strategy:

"I believe what people most misunderstand about digital transformation is that it is purely technology-centric. For example, launching a new mobile app, connecting your website to Apple Pay, moving data to the cloud are all typical digital initiatives. But digital transformation is a lot more than just a collection of disparate IT projects. Instead, these projects should be directed by an organisation-wide effort, with buy-in from all business functions."

Ms Kieu My urges business leaders to shift from antiquated management towards dynamic structures:

"...I am astonished that the findings of this qualitative research indicate that many companies in Vietnam have yet to understand the nature and purpose of digital transformation. Digital transformation is not just about disruption or technology; it embraces the cultural, organizational and operational business potentials unleashed by a customer centric focus."