Pictor: AI-powered generator for automated brand guidelines & design systems

Pictor is an AI-powered platform that transforms brand assets and creative briefs into unified design systems. This accelerates brand development and ensures consistency. Traditional methods of adapting existing brand materials or creating new identities from scratch are often slow and labor-intensive. Pictor streamlines the process by analyzing documents, mood boards, and briefs to intelligently identify logos, colors, fonts, and visual styles, then generates design recommendations and standardized guidelines.

The system integrates with Figma through a dedicated plugin that instantly builds reusable styles and components. A dynamic guideline generator creates live brand websites with rules, examples, and downloadable assets, enabling teams to stay aligned across different channels.



Built as a cloud-native, microservices-based system, Pictor combines a secure web interface with scalable backend services on AWS and asset storage in S3. It delivers real-time AI-driven prompts and collaboration through WebSockets and OpenAI. By automating repetitive design setup tasks, Pictor frees designers to focus on strategy and creativity, helping brands evolve faster and more effectively in the digital era.