The objectives of this assessment are as follows: Discuss the psychological processes that underlie the effectiveness of marketing strategy Understand the major influences on consumer decision making Apply consumer behaviour theories into real world marketing scenarios and analyse the effectiveness of the strategies applied Provide recommendations based on consumer behaviour patterns and evaluate feasibilities of these.

Presented by:

• Pham Tran Tan Truong – s3818029
• Le Huynh Kim Ngoc – s3878329
• Tran Khiet My – s3877438
• Nguyen Pham Bao Ngoc – s3817934
• Pham Hoang Khoi – s3938349
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